Forward-thinking executives and brands are using video to communicate in a more human and relatable manner. One of the most popular ways of using video is live streaming, and it is growing by leaps and bounds. Facebook, for example, introduced Facebook Live in 2016, and by 2018, one out of five videos on Facebook was a live broadcast. Overall, not just in terms of business communications, streaming video accounts for over two-thirds of all internet traffic, and it is expected to jump to (at least) 82 percent by 2022 according to Cisco. And it is easy to understand why. According to this report, “80 percent of people report that they prefer watching a live video to reading a blog, and 82 percent prefer live video to social posts.” That is why the number of marketers using video in their marketing jumped a dramatic 24 percent between 2017 and 2019, according to Hub spot. Live Streaming is, in many ways, the technological equivalent of unscripted. By its very nature, it is immediate, candid, personal, and authentic. The potential for making mistakes, of saying something that is not quite right, of drifting off the corporate line is always there. And that, of course, is its attraction. It comes across to viewers and participants as real—because it is. Why do prices for SEO Consultant differ so much?
As Kathryn Minshew, cofounder of The Muse, has said: “Live video is a phenomenal medium for engagement because of the rawness, immediacy and authenticity of it.” “What streaming video does best is to allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience,” says Kathy Klotz in her Convince & Convert podcast. One of the most promising applications of live streaming for companies is conducting live question-and-answer sessions. Experian, the global consumer credit reporting company, is using Facebook Live and Twitter in weekly live streaming sessions to chat with consumers about credit, debt, student loans, and ways to manage and improve credit scores. The weekly sessions began as an experiment—to see whether or not there was an interest on the part of customers to talk live with Experian executives. Lets use the search term SEO Expert as an example.
The sessions quickly became popular, and, as of the middle of 2019, they had done well over one hundred chats on everything from “Tips for Home Buying” to “All About Love & Money.” Using #CreditChat on Twitter, Experian has found livestreaming to be a “wonderful way to connect directly to consumers,” and its credit chats have “reached hundreds of millions of accounts,” according to Rod Griffin, director of public relations at Experian. Experian understands that the needs of consumers are changing, and the way they use technology needs to change with them. “We have seen some dramatic changes in the way customers want to consume information,” says Barry Libenson, global chief information officer at Experian. “They are on a digital journey themselves and gone are the days when we could prescribe how they consume things. They want (information) in real time.” Does anyone know where I can find the best Freelance SEO ?
By engaging and responding to customers in real time, Experian has put a human face on the company and successfully changed the way its customers view it. Experian is no longer viewed as a cold, faceless, data-crunching monolith, but rather as an innovative firm dedicated to meeting the individual financial credit needs of customers worldwide. Events and product launches are another opportunity for live streaming, particularly for those that are high profile. On July 18, 2019, in one of the world's largest wooden structures that was once the home to World War II Navy dirigibles, General Motors did something it had never done with its storied sports car, the Chevrolet Corvette—launching the “Next Generation” Corvette via live stream. The dramatic reveal of the revolutionary mid-engine Corvette was live streamed to the world and linked to all of Chevrolet's social media channels. The stream included Corvette video footage, a hosted pre show, and the reveal presentation. Does searching for SEO specialist make your eyes light up when you see the results?
Why live stream the launch? Barry Engle, executive vice president and president, The Americas, General Motors, explained: “With all the excitement, we don't want people to have to wait to experience it in person. We want them to start imagining themselves in their very own personalized mid-engine Corvette.” This live stream was the most dramatic event in Corvette's history. According to General Motors, 471,000 tuned into the livestream reveal. It triggered massive online traffic to GM's websites, and the Chevrolet.com site recorded 2.4 million visits between July 18 and the end of July—a new record. By July 29, just ten days after the launch reveal, the first year's production was spoken for. “I think the orders have already hit the first year of production numbers,” said Michael Simcoe, General Motors vice president of Global Design. “It is nearly sold out.” Most automakers do not hold live streaming launches for their autos and trucks, so it is difficult to compare Corvette's success with other live streaming launches. However, it is fair to say, that in the future, when a company wants to draw attention to a new product it is launching, it will choose live streaming. Technology companies like Apple and Microsoft have been livestreaming product launches for years, but this approach has yet to go mainstream in most businesses. That is about to change. If you search on Google for SEO Services you'll be presented witha plethora of options.
Another smart application of live streaming occurs when brands take advantage of the interactive nature of the medium and publish interactive shows that highlight their products and solutions. Experian's Credit Chat is an excellent example of one type of series. It comes on at a set time each week, and just like a broadcast television series, people get in the habit of tuning in every week. Live Streaming shows are no different, except that you don't just watch; you have the opportunity to interact with the shows’ presenters. One of the first businesses to adopt a live streaming format was CNN's Anderson Cooper Full Circle, launched in 2018. The show is similar in format to Anderson Cooper 360°, Cooper's nightly show on CNN. However, Full Circle is only ten minutes long, and it is highly interactive. Cooper takes questions from his audience, invites viewers to challenge his guests, and asks his audience to suggest topics for upcoming shows. The fast-paced show is very informal, with Cooper walking around the CNN broadcast center in shirtsleeves, and because of its interactive nature, viewers are more engaged. The program has a dynamism, intimacy, and a sense of connectedness that are a far cry from formulaic broadcast news shows. It is a model that business executives could, and should, emulate. Another fascinating example of the interactive nature of live streamed programming comes from the world of cooking. The format of television cooking shows has changed very little since Julia Child introduced American TV audiences to the world of French cuisine in 1963. Live Streamed cooking classes are changing that. Instead of watching presenters cook a meal, viewers who tune in to a live streaming cooking class can cook at the same time as the chef, getting pro tips and asking questions on-the-fly. What happens when you search for SEO Freelancer for instance?